CBS Broadcasting is the world’s second largest major television and news network.
CBS developed a national team responsible for digital radio, web, and social media content platforms, as well as advertiser solutions that enable national content curation for 52 distinct major markets.
LEAP led development of CBS’s early digital properties including the commercial launch of advertiser-sponsored evite-like web platform and companion native mobile app.
Partnered with CBS leadership to concept evite-like scheduling for game-day tailgating
Advised and designed advertiser solutions and content platforms
Seamlessly transferred management to CBS internal teams
Designed and built a digital sports destination for American football fans to enjoy game-day tailgating at stadiums
Launched in 50+ local markets
Created companion native mobile app compatible with iOS and Android devices
Created back-end editorial, moderation, and ad trafficking capabilities
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