Microsoft Bing is Microsoft’s search engine with its origins in Microsoft's previous search engines: MSN Search and Windows Live Search, which later became Live Search.
Bing Rewards was introduced to engage consumers about Bing’s capabilities, encouraging greater loyalty to the Bing search platform.
Microsoft Bing relied on LEAP to develop scalable loyalty and meta-game programs.
Designed Bing’s loyalty and engagement program
Created stickiness using points users earn along with daily offers, quizzes and promotions
Seamlessly transitioned development to internal Microsoft teams
Created storyboard and visual concepts
Identified content frameworks and full-screen design
Provided rule sets and building blocks for the content team
Brainstormed feature content ideas
Collaborated with marketing and technology teams about features and content
Built and deployed on the search portal and toolbar
.svg)
.svg)
