Developed scalable loyalty and meta-game programs.

Technology & Software

Microsoft Bing is Microsoft’s search engine with its origins in Microsoft's previous search engines: MSN Search and Windows Live Search, which later became Live Search.

Bing Rewards was introduced to engage consumers about Bing’s capabilities, encouraging greater loyalty to the Bing search platform.

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Microsoft Bing relied on LEAP to develop scalable loyalty and meta-game programs.

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Loyalty & Gamification Programs

Designed Bing’s loyalty and engagement program

Created stickiness using points users earn along with daily offers, quizzes and promotions

Seamlessly transitioned development to internal Microsoft teams

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UX/UI

Created storyboard and visual concepts

Identified content frameworks and full-screen design

Provided rule sets and building blocks for the content team

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Content Creation

Brainstormed feature content ideas

Collaborated with marketing and technology teams about features and content

Built and deployed on the search portal and toolbar

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