Publishers Clearing House (PCH) is a direct marketing company known for its consumer sweepstakes, contests, and giveaways.
PCH delivers these fun and exciting opportunities using multi-channel shopping, free-to-play, and chance-to-win digital entertainment via their web and app-based platforms. PCH participants have multiple prize opportunities, including cash, cars, and electronics.
PCH entrusted LEAP with the strategic relaunch of their casual games online sweepstakes platform – from initial planning to final deployment.
Deployed new online platform for casual sweepstakes games
Developed story-boards and UX design to fully engage users
Created turnkey software project delivery resulting in a fully integrated online game platform
Selected and acquired a game studio team
Integrated a games platform into the PCH Games portal
Advised leadership through various M&A activities
Led cross-company software integration between legacy mainframe and modern .NET web platforms
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